Sales & Marketing
HIGH PERFORMING SALES & MARKETING
Many small business owners are experts in their products or services but lack knowledge and confidence when it comes to selling. Have you identified who your ideal customer is and how to reach them?
Doing what you have always done can work up to a point but chances are you missing opportunities because –
- There is no marketing and sales structure or process
- Long sales cycles
- Salespeople not engaged or motivated
- There is no clear picture of who your ideal customer is
- The owner has little or no experience in sales and marketing
- Everyone is too busy to stop and work out why customers buy
- There is no sales lead generation or business development activity
- Marketing is viewed as a cost rather than a revenue generator
- Sales are only made by the owner
A SALES & MARKETING MECHANISM
Sales and marketing strategies should always be under review but the effective approach is to start with a clear framework which you can communicate and implement.
Proposition
what do you offer which provides a solution to your niche
Prospects
who are they and what can you do to reach with them
Process
how do you get from generating an enquiry to achieving a sales
Problem
how will you use questions to discover your customer's needs
Payoff
what can you do you to show your prospects that you can fix their needs
Implementing an effective sales framework -
- Assess: We use interviews and review your sales and marketing data to gather evidence and identify exactly your current position
- Action plan: Together, we develop a strategic plan to make your sales and marketing operation more effective, systemised and profitable
- Execute: We help you implement the plan, with advice, feedback and accountability
- Support: We work with you to monitor and review tactical implementation and effectiveness
We will provide a Free One Hour Consultation to review your current sales and marketing framework. If you only take away one essential insight from this session, it will have been time well spent.
Contact Us now to book your free consultation
