Marketing

Case Studies, Marketing, Performance & Innovation, Sales, Strategic Planning

October 8, 2024

By : Brian Kelly

Hidden Treasure

One of my clients had developed a successful company creating custom apps which they licenced to clients mainly in the safety and FM sectors. The business had built an effective delivery team, a great reputation and a loyal client base. But loyal as the clients were...

Marketing, Performance & Innovation, Sales, Strategic Planning

August 5, 2024

By : Brian Kelly

Dealing with the competition

If you had no competition, you could charge as much as you wanted, there would be no worry about customer service and you could just concentrate on getting your stuff made as cheaply as possible.

Marketing, Strategic Planning

April 6, 2024

By : Brian Kelly

Low cost and no cost marketing activities

All businesses have finite resources and, when cash is tight, marketing is often one of the first areas to be squeezed. Also, if a business is in a phase where other priorities, like net profit or an owner exit, are more important, marketing spend can drop into...

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Marketing

Hidden Treasure

Dealing with the competition

Low cost and no cost marketing activities

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Hidden Treasure

Dealing with the competition

Leopold Mozart and the systemised business

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